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20% conversion rate increase for Charlotte dressmaker
Naomi Frank Studio has provided the Charlotte community with custom-crafted bridal gowns, veils, hairpieces, and evening gowns since 2018. Their services include fine tailoring and alterations on exclusive garments from their in-house designer and other designers of your choosing.
The challenge
Naomi Frank Studio approached Digivisionz Design Studio with a need to enhance its online presence. The existing website lacked a modern, scalable design and an efficient scheduling system, making it challenging for clients to engage and book appointments. Additionally, Cynthia, the owner, recognized the opportunity to integrate client testimonials to build trust and sought a logo refresh to better align with the updated website. These issues necessitated a comprehensive redesign to elevate the brand and improve user experience.
How we helped
Our website redesign for Naomi Frank Studio was a result of meticulous planning and execution, covering every aspect from content strategy to scheduling, design, development, and launch.
Development time: Three months
Content strategy
Developing a clear and engaging content strategy for Naomi Frank Studio involved creating compelling narratives and visuals to highlight their unique services and craftsmanship in custom-crafted bridal and evening gowns. This included photos of work in the studio to give an authentic look at the process. Client testimonials were also incorporated to build trust and showcase satisfaction, ensuring the content resonated with the target audience and enhanced the studio’s online presence.
Booking improvements
Integrating an efficient appointment scheduling system was crucial for Naomi Frank Studio and her clients. This system simplified the booking process and reduced cancellations by requiring a non-refundable deposit at the time of booking. Its user-friendly and accessible design has significantly increased appointment bookings, enhancing the overall client experience.
Logo Design refresh
The logo was refined, integrating the brand name and the elegant essence of Naomi Frank Studio’s new online presence. The redesign ensures the logo aligns seamlessly with the brand identity and is prominently featured across all digital platforms.
The outcome
Following the launch, Naomi Frank Studio experienced a remarkable 20% increase in conversions. Additionally, clients reported that scheduling appointments had become significantly easier. By focusing on these objectives, Digivisionz successfully transformed Naomi Frank Studio’s online presence, making it more engaging, user-friendly, and effective in converting visitors into clients.
